It is essential to understand the difference between stabilized cellulose products and dry-blown loose-fill products. These two products are governed by different standards. Stabilized products must be tested to ASTM C1497 (Standard Specification for Cellulosic Fiber Stabilized Thermal Insulation) and loose-fill products must be tested to ASTM C739 (Specification for Cellulosic Fiber Loose-Fill Thermal Insulation). The other important difference is the two products have completely different cover charts that are not interchangeable.
For example, here is a stabilized coverage chart at R-19:
R-Value Installed Thickness Settled Thickness Max. Net Coverage Bags/1000 ft2
19 5.38 5.26 58.2 17.2
By comparison, here is a loose-fill chart at R-19:
R-Value Installed Thickness Settled Thickness Max. Net Coverage Bags/1000 ft2
19 6.1 5.4 53.2 20.7
As you can see, at first glance the stabilized coverage chart looks noticeably better than the loose-fill chart. The major difference between the two charts is the loose-fill chart accounts for settling while the stabilized chart infers that settling will be greatly reduced due to the addition of water. A stabilized chart gives a lower "installed thickness" because the material is applied within 5% of its settled density (again-this is only possible by adding water according to the manufacturers instructions). Imagine if you performed a dry installation using this chart. You would install less material than necessary to achieve the desired R-Value. Therefore, if you install attic insulation dry, or with only enough moisture to reduce dust, you must use a product that is designed for loose-fill application and has a loose-fill chart. If you use a stabilized chart for dry-blown loose-fill applications, you will not achieve the specified R-Value and you will cheat the customer.